Google for nonprofits
06 Sep
  • By Camilla Marsh
  • Cause in

The Best Free Google Tools For NPOs

Being an awesome NPO is all about awareness, action and adequate access to tools and resources. By joining Google for Nonprofits, you gain FREE access to premium Google products designed specifically for NPOs. Not to mention, you get all the tutorials and know-how you need to maximise your tools for your own unique cause.

If you aren’t making use of this incredible free recourse yet, it’s time to join the likes of UNICEF, charity: water and Kiva, and get going with Google.

Here’s a quick breakdown of the free tools available from Google for Nonprofits in South Africa.

Google for Nonprofits in South Africa

Google Apps for Nonprofits

So often with tech, the solution to the problem is simple, but because we don’t understand the technology, we’re at a loss of what to do or how to fix it ourselves. By using Google’s apps for non-profits, you can take the uncertainty out of IT and eliminate the cost of hiring a team to handle your technical tasks.  You’ll be able to create your own branded email addresses (e.g. [email protected]), store up to 30GB of files in the cloud, hold conference calls and access your data from mobile devices.

Google Ad Grants

It’s no secret that NPOs have minimal money for marketing. More often than not our supporters and donors expect to see immediate benefits from their donations rather than understanding the long term benefits of advertising expenditure. So what if we told you that Google can give you up to $10 000 a month to spend on online advertising. Would you go for it?

By signing up for Google Ad Grants, you can promote your website, target specific keywords, create unique ads to target your audiences and also track online donations, newsletter sign ups, volunteer registrations, and more.

YouTube Nonprofit Programme

Actions speak louder than words, and when it comes to spreading a message about your cause, YouTube videos shout it out the loudest. In today’s world of visual stimulation and instant gratification, people are motivated to action by watching movies. Through YouTube’s enriched version for NPOs, you can add a call to action overlay on your videos and customize the look and feel of your channel with your own branding.

Google One Today

Use Google One Today to make a mark for your nonprofit through mobile and reach your fundraising goals quicker. This cellphone app allows you to tell your story and promote your cause in a way that reaches a wider audience of do-gooders. You can use the app to promote multiple projects across devices, streamline the giving and matching mobile experience and engage your supporters on social media channels.

And the best part is that all of these Google for Nonprofits tools are absolutely mahala! (free). The road to sure-fire success as an NPO needn’t be a struggle, a bit of online savvy and getting the right tools in your toolbox will go a long way in your quest to do good.

If you’d like to see what other resources are out there, check out our top free online courses for changemakers.  Or get in touch with us if you need any help or advice!

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Camilla Marsh
Camilla is a curator of good cause content, nomadic writer and connoisseur of life, on a journey to help others live the best life they can. She specialises in self-development and all things happiness.

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