The world of work has changed drastically over the past 200 years. And thank goodness it has. Because as much as there’s still room for improvement today, the situation was especially dire for workers a few centuries ago. In the early 1800s, labourers were required to toil away for between 10 and 16 hours per […]
A few weeks ago we tackled the trendy topic of conscious consumerism, this week we turn the tables and investigate how to run a more conscious business. But what exactly do we mean by a conscious business? A conscious business is very simply one that has a clear purpose beyond simply making a profit, and […]
Google has long been a leader in the realm of Corporate Social Responsibility (CSR). Aside from giving NPOs free access to premium digital products, the company has also, through its philanthropic division, Google.org, donated millions in grants and offered critical advisory services and technical expertise to a range of social organisations in need of support. […]
Success as an NPO today is highly dependent on having a strong online presence. This means setting up a captivating website that’ll help you to raise awareness, recruit new volunteers and attract new donors. This also entails engaging in digital marketing efforts. Fortunately, Google offers a number of free tools to help in this department, […]
Mahatma Ghandi once famously said, “Be the change that you wish to see in the world.” And at Brownie Points, we’ve taken this to heart. From 14-18 July, in partnership with Shoprite and do gooders across the continent, we’ll be the change by hosting Africa’s biggest ever cleanup! Our recently launched #ActForChange campaign is one […]
Profit in a not-for-profit organisation? For many in the traditional not-for-profit sector, talking and even thinking about making money is considered a conflict of organisational mission and spirit. Many firmly believe that making money in the not-for-profit sector is utterly unethical (it’s in the name!). However, the time to step down from our moral righteousness […]
Love it or hate it, the red and white brand of thirst-quenching Coca-Cola has become known the world over. From the bright-lit supermarkets of the developed world to the dustiest cafe corners in developing countries; it doesn’t matter your age, nationality or income bracket, chances are high you’ve laid eyes and most likely lips on […]
As consciousness spreads the globe, more and more of us are waking up to the dire need to give back to the planet what we have taken out. And corporates are fast jumping onto this benefactor bandwagon. Corporate Social Responsibility programs are the new buzz in the business world and are almost a necessity to […]
As an NPO, social media is a golden gateway to expanding your reach, publicising your cause, and creating a community of volunteers and donors. But not many NPO’s know how best to tap into this cost-free and risk-free marketing. In our previous post we discussed how NPO’s use social media to create community, outlying […]